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HOW TO CARE FOR YOUR FHONE GLASSES Your FHONE frames are made to last—beautifully handcrafted from premium materials like Japanese titanium and Italian bio acetate. With just a little attention, they’ll stay comfortable, clean, and stylish for years to come. Here's how to keep them in top shape: EVERYDAY TIPS Our sunglass lenses are scratch-resistant, hydrophobic, and typically come with an anti-reflective coating to cut glare and enhance clarity. To keep them looking great: Use a clean microfiber cloth for daily touch-ups. You can wash it in the machine to keep it fresh. A plain paper tissue without lotion or softener is also an excellent alternative—always clean, disposable, and safe for your lenses. Avoid cotton or rough fabrics that could scratch or leave lint behind. WEEKLY CLEAN-UP Your frames deserve a little deeper love now and then. Once a week: Add a drop of mild, pH-neutral soap to your fingers (not directly on the frame). Lather with warm water and gently work the foam over the frame and lenses. Rinse thoroughly with lukewarm water. Dry with a clean microfiber cloth or a plain paper tissue (no softeners or balm). This helps remove sweat, dust, and daily buildup—especially if you're wearing your FHONEs all day, every day (which you should be!). FIT CHECK – WHEN TO TUNE UP Good glasses shouldn’t pinch, slide, or leave red marks. If your frames are slipping down your nose or feeling too tight behind the ears, it’s probably time for a quick adjustment. FHONE frames are designed to fit comfortably and securely—so if they’re off, don’t wait. A small tune-up makes a big difference. ADJUSTMENTS & TIGHTENING Screws may loosen over time, or your fit might shift slightly with wear—that’s completely normal. Just stop by your FHONE optician or a trusted professional for a quick check-up. They’ll get everything back into alignment so your frames feel like new again.

2025 is shaping up to be an exciting year in the world of eyewear. This year's trends reflect a vibrant mix of innovation, sustainability, and bold aesthetics—where fashion meets function and individuality is everything. Whether you're looking to update your prescription frames or shop for new sunglasses, here are the must-know eyewear trends of the year. 🌱 1. Sustainability Meets Style Eco-conscious fashion continues to dominate in 2025. Eyewear designers are embracing recycled plastics, biodegradable acetate, and plant-based materials, offering frames that are as stylish as they are sustainable. Expect earthy tones, unique textures, and the feel-good factor of wearing something planet-friendly. 🔷 2. Geometric & Oversized Frames Forget subtle. This year, bold geometric shapes—including hexagons, sharp rectangles, and asymmetrical cuts—are stealing the spotlight. Oversized frames are more than a statement; they're a style manifesto. Think of them as wearable art for your face. 🎨 3. Transparent & Pastel Finishes For a softer touch, 2025 is also seeing a surge in clear frames and pastel tints like lavender, mint, and peach. These transparent and frosted styles pair minimalism with a pop of personality—perfect for both work and play. 🖌️ 4. Customization Is King Personal expression is the new luxury. Eyewear brands are offering custom engravings, mix-and-match colors, lens tints, and even build-your-own-frame kits. It’s not just about wearing glasses—it’s about wearing your glasses. 🕶️ 5. Vintage Revival Nostalgia plays a big role in 2025 trends. From 1970s aviators to 1990s rimless ovals, vintage-inspired frames are making a big comeback—with a modern twist. Expect classic shapes reimagined with modern materials and colors. ✨ Style Summary - Oversized is in: Bigger is bolder. The Grand by FHONE - Gradient lenses: Stylish and functional. The Rey in 2THZ - Mixed materials: Think acetate and metal hybrids. The Harper by FHONE - Frameless/minimalist designs: For sleek, barely-there elegance. The Ashley by FHONE - Pops of color: Coral, icy blue, neon green, and more. The Jinx in CMFR Final Thoughts 2025 eyewear trends offer something for everyone—from eco-lovers and techies to fashionistas and minimalists. Whether you're shopping for glasses that make a statement or ones that subtly enhance your look, this year’s styles make it easier than ever to see—and be seen—with clarity and flair. Ready to find your perfect frame? Let these trends inspire your next eyewear update—and don’t forget to tag us on Instagram or Facebook in your best looks!

At FHONE, we believe eyewear is more than just vision correction—it’s a statement of style, personality, and confidence. This season, we’re bringing you fresh designs, bold new colorways, and an exclusive opportunity to see our latest collection in person. Here’s what’s new at FHONE! Discover FHONE at LOFT New York – March 13th-15th Mark your calendars! FHONE will be at LOFT New York from March 13th to 15th, showcasing our latest frames and colorways. LOFT is the ultimate destination for eyewear lovers who appreciate independent design and exceptional craftsmanship. If you’re in New York, don’t miss this chance to explore our newest styles up close and find your perfect pair. New Frames & Stunning Colorways This season, we’re introducing fresh styles and color updates that reflect our signature blend of sophistication and modern edge. Here’s what you can look forward to: JINX – A must-have addition to our Essentials Collection, now available in the sleek CMFR colorway, offering effortless style for any occasion. MATS – A standout frame in our Fusions Collection, now showcased in the rich and bold DNM/COF colorway, perfect for those seeking a modern yet classic look. DEAN – One of our signature designs, now available in the striking AQA/COF colorway, designed for those who love to make a statement. Find Your Next Favorite Pair At FHONE, we’re dedicated to creating eyewear that is as unique as you are. Whether you’re looking for a timeless classic or a bold new statement piece, our latest collection has something for everyone. If you’re in New York, be sure to check us out at LOFT—we can’t wait to show you what’s next!

The Fusion collection combines the best elements from two different worlds. The color variations and depth of transparency in acetate, as well as the lightness and strength of our space grade titanium. Combining these 2 materials creates a tension and adds intrigue, reminding us of experimenting with light and shadow. ESSENTIALS COMPASS FUSION DESTINATION TI-22 Sort by Quick View MATS Price $495.00 Out of Stock Quick View DEAN Price $495.00 Add to Cart Quick View APOLLO Price $495.00 Out of Stock Quick View OSCAR WITH CLIP (Bundle) Price $595.00 Add to Cart Quick View HARRY Price $495.00 Add to Cart Quick View PIPER Price $495.00 Add to Cart Quick View RIVER Price $495.00 Add to Cart Quick View LEWIS Price $495.00 Add to Cart Quick View LORETTA Price $495.00 Add to Cart Quick View New Arrival HARPER Price $495.00 Add to Cart Quick View OSCAR Price $495.00 Add to Cart Quick View BEAU Price $495.00 Add to Cart Quick View OLIVIA Price $495.00 Add to Cart Quick View ELLE Price $495.00 Add to Cart Quick View MIA Price $495.00 Add to Cart Load More FUSION FUSION FUSION FUSION

ACCESSORIES Brightside Case Price $25.00 Add to Cart Evergreen Case Price $25.00 Add to Cart Midnight Puffer Case Price $25.00 Add to Cart FHONE "SCREW IT" GLASSES KIT Price $25.00 Add to Cart FHONE FRISBEE Price $20.00 Add to Cart FHONE CALENDAR Price $35.00 Add to Cart FHONE BUCKET HAT Price $35.00 Add to Cart

01 - THE WHY Most glasses try too hard. Or not at all. The best ones do neither. They don't change you they bring out the best version of you. Because in the end, it's always you, And you have to love what you see in the mirror. Glasses are not just fashion. They become part of you - how you look, how you feel, how you move through the day. When it's right, you don't question it. You see it, you smile, you know. That's the point. I LOVE MY GLASSES. 02 - STEFAN FLATSCHER Optician. Designer. Founder. For him, eyewear has never been just about design. It starts with the person. Understanding how a frame sits, how it feels, how it becomes part of someone - that's where everything begins. Great glasses don't try to impress They simply feel right. With FHONE, that idea becomes more focused than ever - refined to what matters, stripped of what doesn't. You should look good. You should feel right. And you should love your glasses. Stefan Flatsher - Founder 03 - WHERE IT BEGAN 1991 FHONE didn't start from nothing. It grew out of something that already changed the way people saw eyewear. In 1991, Stefan Flatscher co-founded Freudenhaus in Munich - a different kind of optical space, where glasses were not just functional, but personal, expressive, and full of character. It quickly became a reference point for independent eyewear. But ideas evolve. After moving to the United States, it was time to start fresh - to take everything that worked, refine it, and push it further. Same belief. Clearer expression. Because sometimes the next step is not something new - it's something better. 04 - HOW IT FEELS You can see quality. But What matters is how it feels. A great frame feels right from the start - balanced, comfortable, easy to wear. Each piece carefully constructed using premium materials - from Japanese titanium to Italian acetate, shaped and refined in small batches with a focus on precision over speed. Fit is everything. Every curve, every angle, every detail designed to sit naturally on the face. Many frames can look good. But only a few feel right. And you can tell the difference. 05 - HOW WE SEE Design is not about standing out. It's about getting it right. Every face is different. Proportions, expressions, the way someone carries themselves - that's where a frame begins. The goal is never to overpower the person. And never to dissapear completely. Too much, and it feels forced. Too little, and it feels forgettable. Enough character to feel special. Enough restraint to feel natural. Because great eyewear doesn't turn you into someone else. It Brings out who you already are - just a little clearer, a little better. 06 - MADE TO LAST We don't believe in fast products. And we don't believe in disposable design. Every FHONE frame is made in small batches, using high quality materials chosen for their durability, comfort, and longevity - from Italian bio-acetate to Japanese titanium. But responsibility is not just about materials. It's about making something you want to keep. Something you wear for years, not seasons. Something that still feels right over time. Something you come back to, again and again. Because the most sustainable product is the one you don't need to replace. And sometimes - when you get it right - it's not about needing another pair. It's simply about wanting one.